Lifecycle email journey
An example structure for presenting a lifecycle marketing project.
Example case study — replace with your own work
Trigger
Signs up
Signs up
Welcome email
Education email
Product email
Re-engagement email
Continues
journey
journey
The brief
Describe the audience, business challenge, and what needed to change. This is a case study template, not a claim about completed work.
My role
Explain what you owned, who you collaborated with, and which tools you used.
The approach
Show the journey, segmentation decisions, messaging, and testing process. Include artifacts that demonstrate your thinking.
What changed
Add verified outcomes when you have them, with context about how they were measured. Qualitative lessons are useful here too.